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Faye Prior | 2014-06-26 04:33:38
In Boston, US, people are being monetarily awarded for leading healthy lifestyles.
Wellcoin, is an app and website that people in Boston can sign up to in order to receive incentives, by accumulating Wellcoins for making healthy choices.
If you link it to your activity tracker, Wellcoin will award you points for the amount of physical you do. You can also collect points for sending in photos of your healthy lunch and snack choices.
With Wellcoin the aim isn’t to get residents running around on strict diets, but to start making healthy decisions day in day out.
In return you can exchange your Wellcoins for gift cards for businesses in boston, including supermarkets and gym memberships.
Employees at the local hospital have been enrolled in Wellcoin for over a year now, and have witnessed a snow ball momentum in the amount of employees making healthy choices.
Wellcoin is only available to Boston residents at the moment, but they hope to roll it out to other areas. Who knows if one day we’ll be exchanging our Wellcoins for bananas in supermarkets here in the UK?
Faye Prior (Researcher)
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