For a while it’s been suggested that wearable technology was going to be somewhat mainstream in the future. Market growth had begun to expand at an exponential rate and it had even been speculated that Apple may even include activity tracking technology in their next iWatch, providing a first glimpse of what’s to come. However until now large distributors haven’t shown particular interest… that was until Amazon recently launched their wearable technology store.
The store already boasts numerous activity trackers, smart watches and other healthcare devices for users to browse at their leisure. Fitbit, Jawbone, UP and Pebble and all other market leaders have their place. Having all of the major manufacturers in one store for consumers to compare is surely only going to be beneficial providing healthy competition and potentially providing a little bit of manufacturer price competition making the technologies more affordable to all.
The enormous marketing power that comes with Amazon without doubt is a sign of things to come. It appears the worldwide distribution giants are going to expose wearable technology to the mainstream market on a mass scale. I’m excited to see how it develops over the coming months, who knows I may even monitor developments on my next smart watch or glasses.
Jack Barton (Researcher, Rescon Ltd)